‘Online banking is now the go-to channel for checking account balances, transferring funds, and researching bank products for more than half of the U.S. population, according to “U.S. Consumer Preferences in Retail Banking Distribution, Part 2: Digital Channels,” a new report published today by Novarica.
“With certain online banking interactions up over 25 percent over the last five years and mobile interactions gaining ground quickly (albeit from a smaller base), banks must look to streamline the consumer experience across all bank channels,” said Madhavi Mantha, head of banking research at Novarica and co-author of the report with Novantas partner Kevin Travis and principal Ethan Teas. “Banks can no longer afford to view digital channels as alternate channels. They must be treated as a primary destination…’