Mobile Technology at US P&C Insurers: Platforms, Use, and Impact


Author: Chad Hersh & Kimberly Markel
Pages: 12
Published: December 2010

Price: $1,500

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Report Summary:

Mobile applications and platforms are increasingly prevalent among P&C insurers. This report provides information on overall spending levels, use of different platforms supported for different types of users, and the perceived or expected value of mobile in supporting each user type’s work.

Although total spending on mobile is still relatively small, projects are plentiful. Insurers that have already made significant investments to make their core systems accessible via the Web are finding that mobile channels can be built on the same foundations for an incremental cost.

Tablets, especially the iPad, are a major area of focus and expected value in mobile strategies for 2011.

This report is based on a survey of 61 US P&C insurer executives, conducted during October 2010.





CONTENTS

Introduction…2

Spending Levels…3

Claims Adjusters…4

Producers…5

Sales and Marketing…8

Senior Executives…9

General Employees…10

Conclusions…11

About Novarica…12