Promoting Social Media on Banking Websites

A Novarica Banking Digital Strategies Brief

Authors: Rob Rubin with Kim Todaro

Pages: 4
Published: January 2013
Price: Call to Inquire


This brief addresses the question “Which social sharing widget should we install on our site?” For this brief, we examined which plugins different banks and credit unions currently use and also spoke with 5 of these plugin vendors.

Many banks and credit unions leverage social media channels (e.g. Facebook, Twitter) for customer service and promotions. Promote these channels on your website using icons and merchandizing tiles. You can separately enable visitors to share website content with their social networks by installing social sharing tools on your website. But beware: some social sharing tools enable competitors to re-market to people visiting your website.