Report Summary:

Earning a return on the capital deployed to build and maintain a website is dependent on generating traffic, and converting that traffic into customers. But if a URL doesn't show up in the first few pages of a web search, it is unlikely to generate the levels of traffic that will turn the website into an effective marketing tool. This report walks insurers through the basic steps to take to optimize a website, improve the site's page rank, generate more visitors, and turn those visitors into leads.

CONTENTS

Introduction…2
Search Engine Marketing…3
Social Media…10
Advertising…12
Conclusions…13
About Novarica…14