Mobile in Insurance Beyond Personal Lines: Current Trends and Expectations
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Novarica’s recent survey of 79 life/annuity and multiline, commercial, and specialty property casualty insurers shows that mobile deployments have spread far beyond personal lines, with significant growth projected for this year and beyond.
With mobile now incorporating tablets as well as smartphones, insurers of all kinds are seeing mobile capabilities as increasingly core to their information value chains for policyholders, agents/brokers, adjusters, field marketing reps, and even underwriters.
While short-term ROI is in short supply, insurers are investing now to avoid being left behind as more communication and transactions move away from laptops and desktops and towards tablets and smartphones.